Directory of Market Research Agencies in Saudi Arabia

Market research agencies directory in Saudi Arabia , For English readers, you can reach the English/Arabic directory here

Foreword

The first edition of this directory came out five years ago, and I have updated it from time to time to account for new companies entering this industry or some of those newcomers leaving it. This ninth edition includes the latest contact information for research companies, with all information current as of October 2016. I should note that I have no stake in, or material benefit from, doing this work — it is purely voluntary.

This directory will help those looking to work in the industry reach all the companies quickly, and it will likewise help those seeking this service connect with the companies present in the region. Finally, it will help the agencies themselves understand their competitors, so they can analyze the competitive landscape and work on delivering distinctive services to win a larger market share. The end result came to more than forty research companies/agencies in the region with an actual physical presence in one of the main cities of the Kingdom. I have left out some companies at the request of their owners.

Data Collection Methodology

I tried, as much as possible, to include every market research agency that has an actual physical presence (an office) in one of the main cities of the Kingdom of Saudi Arabia: (Riyadh, Jeddah, Dammam/Khobar). In gathering this information I relied on the following sources: prior knowledge of the Saudi market, contacts who specialize in this field, and the agency directory on the ESOMAR association’s website. I should point out that I did not include the names of some consultancies specializing in market research for particular industries — such as research on the real-estate sector, for example — because they offer services confined to specific areas. I also did not include companies that provide ready-made reports about the market. Instead, I limited the directory to companies that offer the service of conducting primary research either fully, from A to Z, or partially as a subcontractor — such as carrying out the interviews without preparing the reports.

The Value of Listing Agencies in Specialized Directories

The idea behind listing your company on specialized directory sites is to secure a share of the global projects that come from other research agencies which have no branch in Saudi Arabia and so have to subcontract their work to one of the research agencies here — or even from ordinary companies that conduct research themselves and want a particular party to carry out only the interview portion for them. These companies turn to these directories to connect with the companies present in Saudi Arabia, discuss the cost, and then begin collaborating and contracting. Speaking of these directories, the most important is the ESOMAR association’s directory, where any company can list its information through individual membership or corporate membership for a fee — but it is a worthwhile investment that will pay you back in knowledge or profit. There is also the GreenBook site, and the research-companies directory on the Quirk’s blog, one of the strongest blogs on the internet in this industry. There are other sites and general directories not tied to a particular industry, and whether you add your information to them depends on your marketing strategy.

To Download the Directory

I would like to clarify that if I have missed an agency, it was only out of oversight or unawareness, and updating is easy: readers who notice that I have forgotten an agency should kindly let me know about it, and I will add it immediately at the same links.

The link to the original directory — which had received more than ten thousand visits by the time this article was published — has been updated, and it lives on Scribd, which you can find here. But I have also provided a link to make downloading easier for readers, which you can find here.