Customer experience · Marketing research · Writing
Almohannad Alsbeai
Customer experience practitioner and marketing researcher from Saudi Arabia. I've spent years in the field and write about what I learn: real stories, tools that get used rather than framed, and honest opinions about the practice — 78 articles so far, with more to come.
Selected articles
All articles →The Patient Experience Through the Eyes of the Human Doctor
On a recent visit to my uncle in Jeddah, I wanted to learn about the patient experience through the eyes of a human doctor who has spent over forty years in this humanitarian profession (from 1979 to this day). He…
The Waiting Experience
Waiting for the maghrib (sunset) call to prayer during the blessed month of Ramadan reminded me of the waiting experience, and of how many organisations across every sector are working to address waiting as a pain point…
Customer Experience Awards
What is the purpose of customer experience awards? What is the purpose for the organizers, and what is the purpose for the participants? Start with the why, as the great author Simon Sinek always advises. In this…
Empathy - The Number One Skill
Everyone has heard the saying "walk in the customer's shoes" — but many don't fully grasp what it means or what its purpose is. Today's article is about the most important skill or personality trait for elevating the…
Customer Experience with Call Center Companies
Many call center companies are trying to enter the customer experience space and offer CX-related services because of the many overlaps between the two fields (customer service and customer experience). However, the…
Customer Experience Strategy
Today's article is about how to develop a customer experience strategy at any company. It's directed at practitioners in the field, and I'll lay it out in sequential sections to make the concept as simple as possible.…